In the multilevel marketing industry, Bernardo Chua is a legendary figure. When he joined Gano Excel and began working as marketing executive helping to sell their ganoderma-infused products, he was new to the industry. What he did have was a burning desire to teach people worldwide about the benefits of using the ganoderma lucidum.
Born in the Philippines, Chua’s Chinese grandparents taught him about the mushroom’s many powerful uses. When he became involved with Gano Excel, the company was just beginning to make inroads into the market in the Philippines. Within 3 years, Chua had expanded the company’s customer base to include Hong Kong and Canada. Read more: Bernardo Chua Recommends Grapeseed Oil As The Next Big Healthy Supplement
After seeing the success he enjoyed in Asia and recognizing the interest in the products and the potential for growth in the West, Bernardo T. Chua moved to the U.S.. He set up his base of operations in California and soon had a growing number of customers throughout the U.S. and Canada.
He was soon named president of Gano Excel’s American division and set about establishing an extensive marketing network. Through that network he educated people in the West about the power of the ganoderma mushroom used in the Gano Excel products including their instant coffee, tea, capsules and other food products.
In 2008, Bernardo Chua decided to leave the company and found his own company, Organo Gold. It also had a subsidiary called Coffee Connoisseur. Through Organo Gold he marketed a wide array of healthy ganoderma infused bioactive coffee, tea and other food products.
Chua sold his products using the multi-level marketing and distribution network he had previously established. His vision for Organo Gold was to give his marketing team the products at wholesale prices and let them offer them to consumers at retail prices.
Chua’s plan was wildly successful. His marketing network expanded to over a million people. He also began working with farmers to ensure he got the best ganoderma mushrooms at the lowest price.
Chua redoubled his commitment to teaching people all the ways ganoderma mushrooms could help. In 2015, Bernardo Chua chose Organo as his growing company’s new name.