ClassDojo began operating in 2011 as a tech business focused on developing applications. The founders revealed that the main motivation of setting up the firm was to contribute towards the great works of pre-existing organizations developing software to address issues in education. Since their establishment, they have risen to compete against giants such as Kickboward, Nearpod, Remind and FreshGrade. ClassDojo currently serves 85,000 schools within the United States in both the private and public sectors.
The most recent accomplishment by ClassDojo is the campaign to raise $21 million in a bid to improve communication between teachers and parents. The amount went into developing, launching and distributing the app. The founders of ClassDojo, Liam Don and Sam Chaudhry, stated that since 2015, the firm has maintained a firm focus to grow their team and expand their products. Chaudhry explained that the lastest app is set to help parents have improved conversations with teachers and students while at home. This real time communication is an efficient strategy to have an active engagement with the educational development at school.
ClassDojo is applicable when teachers want to schedule meetings with parents without setting up a physical meeting. The app supports sharing of videos and photos to offer an accurate progression picture of students. The biggest triumph of the app is that parents have an easy time following up on the development of their kids both socially, mentally and emotionally. As a result, the app is in use in 90 percent of all schools in the US.
Sam Chaudhry attributed the success of the app to the close collaboration between his firm’s tech team and educators. In most cases, educational apps aim to gamify school lessons to make fun the learning experience. Studies however indicate that most teachers can achieve the same result without third party contributions. ClassDojo’s developers sough to perk the app by understanding the intricate needs of teachers, students and parents.
After the launch of the app, EdiTech farther supported its execution by running programs that could afford iPads to schools. The success of this particular EdiTech project has attracted entrepreneurs and government players to invest in the app, especially with the predicted reduction of the 2018 educational budget.