Advertising agencies combine creativity with marketing strategy. Starting an advertising agency requires a person with a flare for drama, innovation, and ingenuity. Brazilian, Alexandre Gama started an advertising agency he named Neogama
Neo is defined as “new” in Greek. Alexandre Gama’s choice of the name of his company shows his flair, ego, and entrepreneurial innovation. Gama satisfies one of the central goals in advertising, which is to be noticed.
Gama attended the well known prestigious Brazilian university, Armando Alvares Penteado Foundation where he received a degree in Advertising and Communications.
In 1982, Gama began his career, as a creative and copywriter, in advertising at Standard Ogilvy & Mather. The DM9 agency employed Gama as its Copywriter and Creative Director, in 1990. Gama became the Creative Executive Director at BBDO and was the CEO and COO of Young & Rubicam. In 1999. Gama started Neogama. In 2002, Gama associated with a London-based agency, BBH (Bartle Bogle Hegarty) and renamed the company, Neogama/BBH.
Alexandre Gamma is the CEO and CCO of Neogama, one of the top twenty agencies in Brazil. Gama’s popularity has propelled him into being a member of the Publicis Groupe Global Creative Board. The Publicis Groupe is the third largest marketing and communications company, by revenue, and headquartered in Paris.
Gama’s interest expanded to music and fast cars. Gama founded VIOLAB, a Brazilian acoustic guitar instrumental music project, in 2014, In the same year, he invested in an automotive enterprise, Briggs Automotive, a British sports car company.
In 2012, Gamma became a board member of the Brazilian Association of Advertising Agencies which (BAA) which promotes Brazilian communications industries’ best practices.
In 2016, Gama received much acclaim. Neogama/BBH won twenty-three Cannes Lions Award. The Cannes Festive is the prestigious festival that promotes independent filmmakers. These awards pay tribute to the world’s best creative works.