The Success of Don Ressler as an Entrepreneur

Don Ressler is a businessperson who has gained recognition due to his successful e-commerce ventures. His most profitable business is Intelligent Beauty. Ressler kicked off his entrepreneurship journey by establishing an online enterprise that was known as FinessHeaven.com. The business was successful, and he later sold it to Intermix. The entrepreneur then decided to partner the then COO of Intermix, Adam Goldenberg, in founding another firm that was called Alena Media. The efforts of the two businessmen enabled the company to generate revue that totaled to hundreds of millions of dollars. The company was successful until 2005 when New Corp acquired it. It was mismanaged by the media conglomerate, and this led to its fall.

Don Ressler and Goldenberg have sufficient knowledge on how to handle online performance advertising enterprises. They decided to establish a company that could be run independently. The duo invited their former employees at Alena Media, and they combined their efforts to create a new business. The firm was first called Brand Ideas but was later renamed Intelligent Beauty. It has been making huge profits through various subsidiaries that it created. The company founded DERMSTORE as its first branch, and it focused on retailing skin care and cosmetic products. Two years later, the entrepreneurs established another subsidiary that was called SENSA. According to apparelnews.net the company mainly specialized in weight loss products and Brett Brewer was appointed as it CEO. The success of the two subsidiaries attracted Intelligent Beauty’s first investor, Technology Crossover Ventures, which offered $43 million.

Intelligent Beauty expanded its business when it founded JustFab in 2010 on Zimbio.com. The company was a third party e-commerce business and focuses on fashion. Its success enabled it to secure $33 million from Matrix Partners. The firm’s subscription service grew rapidly, and it had 4 million members by December 2010. By April 2012, the number had grown to more than 6 million. Crossover Ventures, Intelligent Beauty, Matrix Partners, Rho Ventures were pleased by the success of JustFab, and the offered it $76 million.

JustFab expanded by founding FabKids, which sells children clothes to its subscribers. The firm got 3 million members from Europe by acquiring The Fab Shoes, which had established itself on the continent. The Fab Shoe’s main client base was in Germany, France, Spain, and the U.K. JustFab had a series c funding where it secured $40 million that was used in setting up Fabletics. Investors also offered it $85 million is 2014, and this raised the total investment to $250 million. Source: https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/

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