The Entrepreneurial Saga of Don Ressler

Don Ressler is without any doubt, one of the most popular American entrepreneurs with some wonderful startups in his portfolio. Don Ressler is an idol for all the entrepreneurs with a focus on business and brand building. Within a short period, he has dazzled the world with his entrepreneurship ventures worth millions of dollars and an industry wide saga of triumph in online brand building and advertisements on TechStyle.com. He is mostly known as the Co-Founder and Co-Chief Executive Officer of Intelligent Beauty. In addition to this, he was behind some of the most successful brand building ventures such as FitnessHeaven.com, Dermstore, Sensa, Intelligent Beauty, FabKids, JustFab, and Fabletics.

The spirit of entrepreneurship and appetite for new challenges are the two elements that drive Don Ressler from the very beginning. While his fellows were busy with a regular career, Don went to a different path of entrepreneurship and co-founded his first startup called FitnessHeaven.com, an e-commerce and performance advertising platform which was an instant success with millions in revenue in no time at all. It was then acquired by Intermix Media in 2001 and became its only profit center at https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/. However, it was quite frustrating for Don to work in an environment without any control or autonomy when Intermix Media was acquired by News Corp in 2005. At that point, he decided to venture on new projects on his own.

So, Don teamed up with Adam Goldenberg and former group members from their past ventures and developed the idea of Intelligent Beauty, which is one of the first “direct to consumer brand building business” in the USA. With autonomy and expertise on online performance advertisement, Don Ressler was able to create an online skincare and cosmetic marketplace called Dermstore in 2006. Their next venture under the umbrella of Intelligent Beauty was a weight loss system called Sensa. Under the leadership and direction of Don, Intelligent Beauty became a highly profitable startup, and it also secured a funding of $43 million in 2008.

However, the biggest successes of Don and Intelligent Beauty are JustFab and Fabletics which are considered two of the biggest and inclusive brands in the country. JustFab was the third venture of Intelligent Beauty which is a subscription based e-commerce fashion retailer platform on LinkedIn that took place in 2010. This revolutionary business model was an instant success, and its membership rocketed to 6 million in 2012 leading to $76 million funding from some investors. Thanks to Don’s craving for a new venture in different sectors, JustFab continued to acquire and create more startups in different sectors which included FabKids and Fab Shoes. Their next venture was Fabletics, a marketplace for sportswear for which they collaborated with Actress Kate Hudson.

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